Larry Jay
© 2024, Larry Jay Ghana
Larry Jay is a proudly Ghanaian unisex brand that creates modern designs that honour tradition while embracing eco-conscious values. Inspired by the beauty of nature, the richness of African cultures, and the artistry of its people, the brand’s designs reflect an understated sophistication. Using earthy tones and vivid hues they create pieces that honour tradition while embracing modernity.Each garment is a celebration of heritage and care for the planet; every piece tells a story of environmental responsibility and culture.
At the core of Larry Jay is it’s commitment to promoting circularity by way of repurposing materials. The brand sources fabrics from local Ghanaian markets that often come from the surplus or discarded clothing shipped to Africa from Western countries. These fabrics are then upcycled and transformed through vintage hand-dyeing techniques by skilled Guinean and Burkinabe artisans. The final creations are crafted with care by craftsmen, resulting in pieces that are as unique as they are beautiful.
Larry Jay’s initiative does more than just reduce waste in a world where fashion is one of the most waste intensive industries, it actively supports local communities and promotes social and ethical sustainability. Larry Jay is dedicated to fair labour practices, and by prioritising ethical production, the brand ensures that its impact goes beyond fashion.
Their commitment to sustainability goes hand in hand with its celebration of African heritage. Every fabric used reflects the vibrancy of West African culture while promoting a circular approach to fashion. For the eco-conscious consumer, this is slow fashion at its finest, a brand that refuses to compromise on quality, creativity or ethics!
Here at AYA, we’re proud to spotlight Larry Jay as an example of sustainable, unisex fashion.Their thoughtful production practices have earned them the AYA seal of approval. If you’re looking for fashion that blends culture, sustainability, and individuality, Larry Jay is perfect for you.
